Parallels Huaqiangbei’s role as a global electronics hub, where manufacturing processes are split into highly specialized, efficient units
Time:2025-06-12
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Experience in Huaqiangbei: Aunts Deliver Food for Food Delivery Riders
Throughout the 24 hours of a day, over 10 million delivery riders shuttle through China‘s digital economy, fulfilling the logistics task of transporting goods from merchants to buyers.
On a sweltering day in June when the temperature soared to 34 degrees Celsius at noon, nearly 100 aunts, mostly around 50 years old, some working in pairs with their husbands, were bustling around in the Huaqiangbei area. They were assisting food delivery riders with the "last - mile" delivery. These dedicated aunts dashed up and down the stairs or took the elevators in the over - 70 - story buildings in Huaqiangbei, ensuring the food reached its destination in no time. They earned a commission of 2 to 4 yuan per order. After the delivery riders scanned the QR codes hanging around the aunts‘ necks to make the payment, they sped away on their electric scooters. Meanwhile, the aunts marked the orders, carried several food packages in their hands, and swiftly made their way into the elevators, determined to complete their missions.
This was the scene captured by a reporter from Yicai Global on June 10 during an interview in Huaqiangbei.
Huaqiangbei, once a place teeming with people in its electronics malls, now presents an uncertain business landscape without in - depth research. However, the constant flow of delivery riders here indirectly reflects the area‘s commercial vitality. Most business owners in Huaqiangbei order takeout during meal times. Moreover, there is a significant demand for same - day errands such as inventory picking and order dispatching, which are also handled by delivery riders. Once a customer places an order on their phone, the delivery rider‘s electric scooter zooms towards the restaurant, initiating the delivery process.
When the temperature in Shenzhen hit its peak of 34 degrees Celsius, the reporter witnessed a group of aunts wearing hats and carrying takeout bags moving back and forth downstairs at the SEG Plaza in Huaqiangbei. They were engaged in the job of assisting delivery riders with the "last - mile" delivery.
From 11 a.m. to 1:30 p.m., the reporter could always spot around 10 aunts downstairs at the SEG Plaza. One of the aunts told the reporter that there were at least dozens of aunts involved in this delivery service in the area. It‘s not just the SEG Plaza; at the Electronic Technology Building, about 100 meters away, the reporter saw five aunts soliciting business at around 1 p.m. "There are approximately 30 people delivering food in this building," an aunt downstairs at the Electronic Technology Building said, adding that she believed there were more than 100 aunts delivering food in Huaqiangbei.
The reporter observed that the majority of those helping with the delivery were aunts in their 50s, with a few men, some of whom were the aunts‘ husbands, joining them in the relay delivery.
The payment for the aunts‘ service was straightforward, with a fixed rate of 2 yuan per order. The delivery riders quickly scanned the QR codes to pay, while the aunts were busy advertising their services and running up and down the buildings. According to the reporter‘s findings, some aunts could earn dozens of yuan during the lunchtime rush, while a few groups working in relays could make nearly a thousand yuan a day. This is the real - life "nerve - ending" of high - rise food delivery.
This phenomenon offers a glimpse into how Huaqiangbei‘s business model has gradually adapted to the digital economy. The shift from offline to online commerce, combined with the offline delivery services provided by delivery riders, represents an evolution of the industry. The division of labor, with delivery riders covering the main routes and aunts handling the last - mile delivery, not only meets the industry‘s requirements but also enhances efficiency. It is a testament to the fact that industries tend to develop towards more specialized and efficient channels. After all, the essence of market transformation lies in efficiency and cost control.
Deren Precision, a company specializing in precision parts manufacturing and processing, has been in the mechanical precision manufacturing industry for 12 years. It has witnessed the industry‘s upgrades, transformations, and cross - industry integrations. As early as 10 years ago, Deren Precision delved into niche markets and provided specialized services. By leveraging its technical expertise, the company has been able to meet customers‘ needs, build stable production - service systems, empower customers, and indirectly create market value for them.
In the context of the global mechanical manufacturing industry dominated by the United States, Japan, and Germany, Deren Precision has carved out its own path, similar to the "aunt - delivery model" in Huaqiangbei. It offers high - quality and reliable customized parts and services.
Regardless of how industries evolve, the customers‘ demand for high - quality, cost - effective products and services remains the core of the market. Deren Precision was founded to meet this demand and will continue to forge ahead.
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